Foshan turns intangible cultural heritage into inbound tourism draw

Foshan in South China's Guangdong province is handing its intangible cultural heritage a passport to the world.

Running Oct 21–24, the city's inbound tourism promotion event featured a matchmaking session on Oct 23. It brought international travel wholesalers, cultural tourism influencers and business leaders together with local tourism operators and artisans.

Attendees experienced intangible cultural heritage crafts, viewed creative displays, and participated in one-on-one sessions to develop market-ready tourism products.