China's beauty celebrated at London Craft Week

Minister Zhao Fei, from the Chinese embassy in the UK, offered his congratulations on the opening of the pavilion and noted that it aims to highlight the beauty of China.

He emphasized that craftsmanship serves as a vital carrier of the country's cultural heritage in the new era and a vivid expression of that beauty. And he said the beauty of China is rooted in its rich historical and cultural legacy, shaped by contemporary development, grounded in the pursuit of a better life, and enriched through exchanges and mutual learning among civilizations.

Zhao also noted that China's 15th Five-Year Plan (2026-30) calls for strengthening of the protection and transmission of intangible cultural heritage, and creating new scenarios for heritage experiences. The measures are aimed at providing stronger institutional and industrial support for craftsmanship, creating new opportunities for global cooperation, and further promoting cultural exchange between China and the UK.